Project background
Give Claude the essential information about your website, how it works and what must not be changed.
Turn SEO decisions into reliable website changes.
SEO strategy and implementation guidance for websites built with Claude Code. We define the outcome, give the coding agent clear instructions and check the change on the finished website.

Consistent guidance, focused tasks and repeatable checks help the agent work reliably. They do not replace the decision about which pages your website needs or what those pages should achieve.
Controlled implementation
We structure SEO work so the expected outcome is clear before files change, and so completion can be verified after the code is deployed.
Give Claude the essential information about your website, how it works and what must not be changed.
Explain which pages should appear in search and what each page needs to achieve.
Break the work into clear tasks so each change is easier to understand, check and approve.
Check that the requested change was made without affecting other parts of the website.
Run the available quality checks and confirm that the website still builds and works correctly.
Check the published pages because a change can appear correct before launch but behave differently online.
Consistent project instructions
Claude Code can read a CLAUDE.md file whenever it starts work. We help set out the key website and SEO rules in plain language so later changes follow the same approach.
Website setupHow the site works and which checks should run before a task is finished.
Page structureWhere public pages, shared layouts and website content are managed.
SEO rulesHow page titles, search visibility, links and supporting information should be handled.
Finish lineWhat must be checked on the completed website before the work is approved.
From request to live result
A clear process makes Claude Code easier to use and helps catch problems before they affect visitors or search visibility.
Decide what the page needs to achieve in search.
Explain the task, affected pages and expected result.
Let Claude update the relevant parts of the website.
Confirm the page works and the SEO details are correct.
Check the published website before signing off the work.
Clear Claude Code guidance
We can provide focused Claude Code tasks for you to run or make and check the website changes directly where access allows. The work is split into clear steps so Claude gets the information it needs without wasting tokens on unrelated parts of the project.
Problems we regularly find
These issues are not inevitable, but they are easy to miss when a site is being built or changed quickly.
Important requirements live in one conversation instead of project instructions that future changes can follow.
Wide-ranging edits make regressions harder to spot and consume more context than a focused task needs.
Code changes are completed without checking rendered output, status codes, metadata and live routes.
The agent creates a second pattern for metadata, routing or structured data instead of using the project standard.
Claude Code SEO questions
Yes. Claude Code can update the website and run checks. It works best when the goal, affected pages and expected result are explained clearly.
Include the rules Claude should follow every time, such as how page titles are handled, which pages should appear in search and what must be checked before work is complete.
No. It can accelerate research and implementation, but commercial search priorities, information architecture, content judgment and accountability still require informed human decisions.
Review what changed, run the website checks and inspect the finished pages. The live website is the final source of truth.
If you’ve built something with AI, we’ll help make sure search engines can find, understand and rank it.
30-minute consultation. No obligation.