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Developer SEO

SEO for Developers and Modern Web Builds

Built for developers.
Found by search.

Practical technical SEO support for developers, development teams and modern web builds. We turn search requirements into clear implementation guidance, release checks and fixes your team can ship, with focused support for the platforms and technical problems most common in development teams.

Book a free consultationExplore specialist areas
30-minute consultation. No obligation.
Find support for your build

What web stack do you use?

Choose your framework or website setup below. If you are unsure, we can identify the stack and the checks your website needs.

JavaScriptNext.jsReactHeadlessCustom CMS
Planning a launch or migration? Explore SEO QA and migration support.

When development and SEO collide

A technically impressive build can still create serious search problems.

Modern development delivers a lot of freedom. But it can also create SEO complexity around rendering, routing, internal links, canonicalisation and crawl control.

SEO needs to be part of the development workflow, not something inspected after launch.

  • ✓JavaScript rendering
  • ✓Dynamic routing
  • ✓Metadata generation
  • ✓Canonicals
  • ✓Sitemaps & robots
  • ✓Internal linking
  • ✓Redirects & migrations
  • ✓Structured data
  • ✓Indexation
  • ✓Staging indexation

Built for development teams

SEO support that works
with developers, not
around them.

Good technical SEO should make development easier. We translate search requirements into clear, testable actions developers can work from throughout a build.

SEO checklist
  • Site architecture
  • Metadata & templates
  • Canonical logic
  • XML sitemap
  • Robots directives
  • Structured data
  • Rendering QA
  • Internal links
  • Migration rules

What your team receives

Prioritised requirementsClear fixes ordered by impact and effort.
Acceptance criteriaTestable definitions of what “fixed” means.
Release QAChecks before and after changes reach production.

AI-assisted development

AI changed the development workflow.
The SEO fundamentals still apply.

Claude Code, Cursor and AI-assisted development can improve implementation speed significantly. But generated code is not the same as search-ready architecture.

We help developers use AI without losing technical SEO control over routes, render behaviour, metadata or internal linking.

Development workflowSEO controls active
PlanRoutes & architecture
→
BuildAI-assisted implementation
→
SEO QATest rendered output
→
DeployMonitor production
Tools used during the build
Claude CodeCursorJavaScriptNext.js
01Routes reviewed
02Metadata tested
03Indexation verified
Human SEO reviewReady to release

From planning to post-launch

SEO throughout the
development lifecycle.

01

Planning

Architecture, URLs & rendering

02

Development

Metadata, templates & schema

03

Pre-launch QA

Crawl, index & release

04

Post-launch

Monitoring, rankings & QA

How we can help

Technical SEO support at
the point you need it.

From technical specifications and developer SEO reviews to migration support and ongoing consultancy, we provide practical SEO input that fits how development teams actually work.

  • SEO technical specifications
  • Developer SEO reviews
  • Pre-launch SEO QA
  • Migration support
  • Ongoing Developer SEO consultancy
  • Technical troubleshooting

Explore specialist support

SEO support for your stack and next release.

Explore the search challenges specific to your framework, CMS or architecture, with practical guidance on what we review and how we help your team implement it.

JavaScript

JavaScript SEO

Rendering, crawling and indexation for JavaScript-heavy applications.

Explore JavaScript SEO
Next.js

Next.js SEO

Metadata, rendering, routing, canonicals, sitemaps and deployment.

Explore Next.js SEO
React

React SEO

Search requirements for component-led sites and web applications.

Explore React SEO
Headless

Headless SEO

SEO strategy and implementation when the frontend and CMS are separated.

Explore Headless SEO
Custom CMS

Custom CMS SEO

Helping custom platforms give SEO teams the flexibility they need.

Explore Custom CMS SEO
QA & migrations

SEO QA & migrations

Pre-launch QA, migrations and release management for organic visibility.

Explore SEO QA & migrations

Developer SEO questions

What development teams need to know.

Practical answers about when SEO fits into planning, implementation and release.

What is Developer SEO?+

Developer SEO turns search requirements into technical decisions developers can implement and test. It covers rendering, routing, metadata, structured data, crawl control, migrations and release QA.

When should developers involve an SEO specialist?+

Ideally during planning, before routes, templates and rendering choices are fixed. We can also join during development, pre-launch QA, a migration or when an existing site has indexation problems.

Do you work directly with development teams?+

Yes. Recommendations are written as clear implementation requirements with priorities, expected outcomes and testable acceptance criteria rather than a generic audit document.

Can you support JavaScript and headless websites?+

Yes. We specialise in JavaScript rendering, Next.js and React websites, headless architectures and custom CMS platforms, including the hosting and deployment setup behind them.

Building something that search needs to understand?

Bring search into the build before launch, or untangle what is already holding a modern website back.

Book a free consultationSend an enquiry
30-minute consultation. No obligation.